A seasoned entrepreneur Sergi Ghai came up with a briliant marketing idea on how best to advertise his business partner Dell’s Rugged line of products along with his company, MCP capabilities. He combined ruggedness and mobility to create a campaign from San Francisco to the Artic Circle. A 7000 mile drive, plus camping plus blogging plus plus plus. I Ravi Narahari decided to join him …. ten days to go, stay tuned for lots of excitement lots of ruggedness and fun
Looking forward to notes on your excitement and boredom!
An arduous and treacherous journey cum adventure it could be,make sure you go well prepared. Good luck and god speed.